More Beer!
Hello, Helen!
I made this page for you to see some more of my work because proper Case Studies don’t yet exist for these just yet.
I recommend viewing on a laptop/desktop to see the work best.
Zadie’s Lager
A tribute to Henry “Zadie” Benesch, grandfather of UCB co-founder Adam Benesch.
It’s an “old man beer” AKA an American Common Lager. It’s not a silly beer made for posting on Instagram, it’s a beer made for drinking.
Client
Union Craft Brewing
What I Did
Custom Logo
Mascot Design
Brand Tagline
Copywriting for Packaging
Merchandise Design
Union Craft Brewing Refresh
After 10 years as the top brewery in Maryland’s second generation of craft brewers, UCB needed a facelift.
The Brief: Modernize, first by stripping out the visual noise. Keep the iconic Duckpin mark the same, but give the others their own custom marks. Also, find a way to help UCB tell their story better.
Client
Union Craft Brewing
What I Did
Custom Lettering for Logos
Illustrations
Package Design
-ish Series
The brewers named this series -ish because they were using Kviek yeast to speed fermentation.
So on the first label seen here, it was made mostly “to style” but the yeast allowed the beer to be ready for cans faster than typical aging. So it tastes like a Pilsner, but it’s not technically a Pilsner. Thus, Pilsner-ish.
Client
Wet City Brewing
What I Did
Custom Lettering
Package Design
Glassware Design
This brewery’s branding and artwork is generally soft, bubbly, and blobby so I was working within those guardrails while giving this series its own flavor.
SlossTech DevHops
A fun one-off, this was a sticker label for a beer brewed for one of the largest tech conferences in the south.
Concept, illustration, and layout all by me, copywriting by my dept. head at the agency I was at when I made this.
Screenprinted merchandise riffing on an iconic local statue, made for the same conference.
Miscellany & Similar
Rye Whiskey and (legal) THC Seltzer
Thank You!
It’s a long shot I realize, but it’s worth it to take some time out of my evening to pull this together. I’m passionate about this industry and I love telling the unique stories of a brand through strategic, meaningful design.
I appreciate your time.
hello@nolenstrals.com
if you’d like to discuss the project you’re hiring for.